Fasal Chemicals offers an extensive portfolio of specialty chemicals to industrial customers that help enhance the performance of their market offering. Our customized non-ionic and anionic surfactants are designed to be used in the paint manufacturing industry as specialty additives, both while making mill base, as well as in emulsion polymerization. These surfactants are used to help enhance the water-borne latex used in paints, adhesives, textile printing, lamination, and inks. They help in reducing the pigment load and batch cycle time, especially for mill base production. We have developed polymerizable surfactants, which have the advantage of combining the physical properties of surfactants with the reactivity of monomers. The resultant paint film with these unique products exhibits extremely good water resistance and wet scrub resistance. Additionally, they can be used as a stand-alone product without the use of anionics for emulsion polymerization.